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Blog, tweet, regram. Life today is the story we tell. #hashtag is the story we smell! This scent is an earthy and bold fragrance that is utterly modern and refined. With a slight metallic digital touch, the uniqueness of this scent reflects our modern times. Whilst almost futuristic, this scent features the warm depth of Frankincence leaving a soft, comforting contradiction of notes on the skin. #hashtag is soft, clean, almost a touch powdery with the earthy depth needed to hold on the skin.

Top: Aldehydes, Violet Leaves
Middle: Iris, Frankincense
Base: Cedarwood, Musk

Daniela (Roche) Andrier

Created in Barcelona in 2016 by Romy, 27 87 is utterly modern. With a young, creative and innovative force behind the range, 28 87 decided it was time for a more contemporary approach to fragrance that matched the taste and lifestyle of today's generation. Minimalist design, unisex, long lasting and a focus purely on the most important factor - the smell. 27 87 stand for a new era of artistic perfumery whilst respecting and staying loyal to the standards of high end traditional craftsmanship.

This fragrance is an Eau de Parfum and the longevity with 27 87 is good - the juice is concentrated. We generally get between 6 to 8 hours wear.