Premium Natural Toothpaste


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Gem is a non-toxic, chemical free toothpaste, made in Australia, with earth minerals, natural oils and oral probiotics. We’re free of the bad stuff, like parabens, triclosan, SLS and BS and full of the good stuff, like probiotics and natural oils. And of course, Gem does all the stuff you’d expect a toothpaste to do, like freshen, brighten and protect your grill. We are a new paste for a new generation and we’re here to expose big toothpaste’s dirty little secret (we’re looking at you, toxic ingredients).



We use pure water to blend ingredients and give consistency and texture to the paste.


Our food-grade Glycerin is derived from vegetable oils and is non-GMO. It works as a natural preservative to keep the paste moist and prevent the ingredients from separating, while also enhancing the natural mint oil flavour.


This natural material is used to remove surface stains and whiten and polish teeth. Gem uses only the highest quality silica with ultra-fine microscopic particles, designed to safely clean and polish the enamel on your teeth (some imported silica has large abrasive particles that can scratch or damage the enamel).


Phenoxyethanol is a preservative known to fight bad bacteria. Found naturally in green tea, we synthetically produce this ingredient in our lab, creating what’s known as a ‘nature identical’ chemical. We use this ingredient in very low concentration, instead of parabens and formaldehyde-releasing preservatives.


We use this sugar substitute extracted from the leaves of the Stevia Rebaudiana plant, and native to Brazil and Paraguay. As stevia is sugar-free, it does not fuel the plaque bacteria that causes tooth decay. It also helps to remove the bitter notes of toothpaste.


Mined from the earth, we use this natural mineral as a mild abrasive to help prevent plaque build-up, remove surface stains and whiten and polish teeth. Unlike abrasives of the past, it offers a gentle clean, without scratching or damaging the tooth’s enamel.


This probiotic is an anti-bacterial and anti-inflammatory agent. When we nuke our mouths with chemicals, the balance of good and bad bacteria is thrown off. And bad bacteria is a problem; it can destroy the tooth’s enamel, as well as the dentin layer underneath. The inclusion of Lactobacillus Salivarius prevents the build-up of bad bacteria, encourages the good bacteria and helps to establish a healthy oral microbiome.


The sweetener Sorbitol is naturally derived from corn. Not only does it not cause cavities, it can help reduce dental plaque and acids, while also fighting harmful pathogens found in saliva. As a humectant, it also helps to moisten the mouth.


Derived from the cell walls of plants, we use Cellulose Gum as a thickening agent to keep the paste creamy and stop ingredients from separating. This ingredient is regularly used as a food additive and is considered safe for consumption.  


Our powerful peppermint flavour comes from pure peppermint and mint essential oils (both derived from natural mint leaves) and a naturally sourced menthol.  Combined, these ingredients provide a clean aftertaste and long-lasting fresh breath.


This corn-derived sweetener has anti-bacterial properties, is non-cariogenic and doesn’t ferment in your mouth to feed tooth decaying bacteria. Importantly, this has the effect of reducing plaque formation and inhibiting enamel demineralisation. By starving the cavity-causing bacteria, acidity inside your mouth is neutralized and saliva flow increases to healthy levels.


Hydroxyapatite is the main mineral our teeth and bones are made of and is a proven, safe alternative to fluoride. It works by repairing and re-mineralizing tooth enamel with calcium and phosphorus, which helps teeth to become harder and stronger, while also whitening and smoothening the tooth’s surface.


This is a sulphate-free, naturally derived alternative to Sodium Lauryl Sulphate (SLS). Derived from coconut, this mild surfactant has very low irritation potential, unlike SLS. It still has a high cleansing performance and produces a creamy foam. Foam is critical, as it helps the paste to access all teeth crevices and loosens plaque and food particles so that they can be brushed away with ease.


We use this mineral supplement in combination with Hydroxyapatite. Calcium Gycerophosphate neutralises acid to prevent demineralisation, while Hydroxyapatite re-mineralises the damaged enamel. 


Naturally derived and made from corn, rice, potato starch or wheat, Maltodextryn is a commonly used, easily-digestible food additive. It can be used to improve the mouth feel of a product, but in our case, it’s simply a minor by-product of the probiotic and only occurs in trace amounts.